The world’s most powerful, fastest; most luxurious and most
exclusive production super sports car has the best design in the world. In its
"Automotive Brand Contest", the German Design Council honours
outstanding product and communication design in the automotive industry every
year.
At this year’s awards ceremony, the Bugatti Chiron was selected by the
jury as the winner in the category “Exterior Premium Brand - Luxury.” This
March, the Chiron celebrated its world debut in Geneva. The awards ceremony was
held on the occasion of the Paris Motor Show.
The Automotive Brand Contest is held annually by the German
Design Council. As the only impartial design competition for automobile brands,
it has rapidly established itself as one of the world’s most important competitions
in the industry. The German Design Council is one of the world’s leading
competence centres for communications and know-how transfer in the design
field.
The association currently has more than 230 members. The German Design
Council was established in 1953 at the initiative of the German Bundestag to
strengthen the design competence of German industry.
Tosan Aduayi, a motoring journalist since 1994, is the
founder and publisher of Trendy Africa Magazine and has reported on Motoring
with trademark columns (Roadrunner, Carliners). He is also the founder of
Flowtran global.
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