The new BMW 8 Series Coupe, slated for launch in 2018 is being unveiled at the Concorso d’Eleganza Villa d’Este demonstrating its razor-sharp dynamics and modern luxury. The new BMW 8 Series Coupe is part of the biggest model offensive in the company’s history.
According to the Chairman of the Board of Management of BMW AG Harald Krüger, “The forthcoming BMW 8 Series Coupe will demonstrate that razor-sharp dynamics and modern luxury can go hand-in-hand. This will be the next model in the expansion of our luxury-car offering and will raise the benchmark for coupes in the segment. In the process, we will strengthen our claim to leadership in the luxury class.”
The BMW Concept 8 Series reveals much of what is to come. “The BMW Concept 8 Series is our take on a full-blooded high-end driving machine,” says Adrian van Hooydonk, Senior Vice President BMW Group Design. “It is a luxurious sports car which embodies both unadulterated dynamics and modern luxury like arguably no other.
For me, it’s a slice of pure automotive fascination.” The BMW Concept 8 Series is a preview of a model which BMW is set to introduce in a similar form in the coming year. The BMW 8 Series Coupe will build on the company’s successful tradition of luxurious sports cars and adds another exciting model.