Following the successful launch of the i-Pace suv, Jaguar has just revealed its concept electric version of the i-pace. The vehicle features a bespoke electric architecture, matched with dramatic design. The result is a no-compromise smart, five seat sports car and a performance SUV in one. “The I-PACE Concept represents the next generation of electric vehicle design. It’s a dramatic, future-facing cab-forward design with a beautiful interior – the product of authentic Jaguar DNA, electric technology and contemporary craftsmanship,” said Ian Callum, Director of Design, Jaguar.
“Our virtual reality reveal today has pushed technology boundaries as well, and captures the hi-tech essence of the concept car. We only have one concept car and it is in LA for the reveal. For the first time, VR has allowed us share it across the globe in the most immersive way possible.”
“For the first time in history, a global automotive brand has used fully immersive VR to launch their latest car,” said Ross Wheeler, Head of Automotive at Imagination. “This launch takes the individual far beyond any new car experience they would have witnessed before, allowing people across the world to connect in real time, be fully immersed within the vehicle and share live together their experience of Jaguar’s first ever electric vehicle.”
This unique and world-first ‘social VR’ reveal is believed to be the largest live and connected VR event of its type to date. Throughout the day more than 300 guests were transported into a specially created life-like virtual space, into which, two of the car’s creators, Ian Callum and Ian Hoban were projected.
From VR hubs in Los Angeles and London, groups of 66 guests including A-list stars Michelle Rodriguez, Miranda Kerr and James Corden, used HTC Vive Business Edition headsets, powered by Dell Precision workstations, to put themselves inside the concept car and interact live with other participants. Guests ‘sat’ on the concept’s virtual seats, had a 3600 view of Venice Beach as the concept was built piece by piece around them, and saw the I-PACE Concept race towards them across a virtual desert.
"This is an uncompromised electric vehicle designed from a clean sheet of paper: we’ve developed a new architecture and selected only the best technology available,” said Dr Wolfgang Ziebart, Engineering Director, Jaguar Land Rover. “The I-PACE Concept fully exploits the potential EVs can offer in space utilisation, driving pleasure and performance."
The state-of-the-art electric motors and 90kWh lithium-ion battery pack were designed in-house by Jaguar Land Rover to give the best possible performance and range for most daily journeys. Wherever you are in the world you can simply plug your car into a wall socket overnight, and have more than enough range to complete the average daily commute of around 50km.
Tosan Aduayi, a motoring journalist since 1994, is the founder and publisher of Trendy Africa Magazine and has reported on Motoring with trademark columns (Roadrunner, Carliners). He is also the founder of Flowtran global.