Thursday, December 14, 2017

Road Safety - A Social Responsibility

Debmarine Namibia embarked upon a long road safety awareness campaign to promote and inculcate road-safety consciousness in the country, primarily among its employees, but also aimed at drivers, passengers and the community members at large. Road safety and accident prevention are recurring, frequently explored subjects, although not always from the same perspective. 

The campaign conducted by Debmarine Namibia, was firstly rolled out internally among the company’s employees. The Company routinely captures and monitors road-related accident statistics of its employees and came to the realisation that with the rise in road-related risky behaviour, employees are more at risk away from the workplace than in the workplace.

This led to the introduction of the internal Safety Ripple Campaign, designed to sensitise employees and create dialogue on the various aspects of risky road behaviour in an effort to encourage responsible safety culture and behaviour. Today, the Debmarine Namibia Facebook page published its locally produced video clip “Driving Safely Is A Social Responsibility”, which is a social experiment dealing with vehicle maintenance awareness. This is part of the Company’s external campaign, as a responsible corporate citizen to encourage other corporates and citizens to weigh in on addressing road safety, as a social responsibility.


Road Safety requires not only driver fitness, but also vehicle fitness. A well maintained vehicle not only speaks volumes about the owner, but also will protect its driver and passengers on the road. The video shows the diverse reactions of Namibian drivers/passengers from all walks of life, when suddenly being confronted with possible drastic consequences of vehicle failure on roads. It is a clear call-to-action to most Namibian drivers to regularly service their vehicles, especially in December, as fatal accidents are punctually on the rise at this time of the year.

Spotting risky behavior is part of the campaign, aiming to make the community more aware of the fundamental importance of vehicle maintenance, which could alone reduce road fatalities. For every person killed in traffic crashes, many more suffer serious injuries with life-changing consequences, such as the story showcased in the Debmarine Namibia’s video. Serious injuries are not only more common, but also often more costly to society because of long-time rehabilitation and healthcare needs.

While it may be obvious that accident-related events are linked to risky behaviour, in Namibia, rollover crashes are mainly attributed to speeding, fatigue, alcohol, but also worn-out tyres, resulting in the loss of vehicle control.

Drunk driving is only one of the leading causes of road accidents and it contributes significantly to accidents on the road. This led Debmarine Namibia to donate breathalyzers testing kits to the Private Sector Road Safety Forum and the MVA Fund worth N$ 130 000. The donation aims to support efforts to reduce drunk driving accidents and save lives.

Monday, December 4, 2017

Police cars get new enhancement features

General Motors Chevrolet Tahoe police cruisers will get new set of safety features. The centerpiece is a new Enhanced Driver Assist Package that’s the first of its kind for a pursuit-rated vehicle. The option package is built around five distinct technologies and features:


Low Speed Forward Automatic Braking: This feature, which has never been offered on a pursuit-rated vehicle before, automatically applies the brakes to help reduce a collision's severity if the vehicle is traveling at a low speed and the system detects that a front-end collision is imminent and the driver has not already applied the brakes.

Forward Collision Alert: This system uses radar and a forward-looking camera to measure the closing speeds between a vehicle and objects in its path. If a driver-adjustable threshold is passed, the system triggers a visual alert and audible beeps or seat pulses, if equipped.

Lane Keep Assist with Lane Departure Warning: This feature provides gentle steering wheel turns to help drivers avoid crashes due to unintentionally drifting out of their lanes when they are not actively steering and the turn signals are not activated.

Safety Alert Driver Seat: The GM-patented Safety Alert Seat gives drivers the option of getting haptic seat-bottom vibration pulses instead of audible crash avoidance alerts.


Power Adjustable Pedals: Combined with the Tahoe PPV’s standard 10-way power driver seat and tilt wheel, power adjustable pedals help drivers of all sizes find their optimal driving position for comfort and control.

Tosan Aduayi is a veteran motoring journalist and contributor - tosan@trendyafrica.com

Thursday, November 30, 2017

Jaguar XE SV world’s fastest 4-door

Jaguar’s SVO-developed XE SV Project 8 is now the world’s fastest four-door car, following a production-intent prototype’s record lap of the Nürburgring Nordschleife. The incredible time of 7min 21.2sec is nearly 11 seconds quicker than the previous fastest sedan around the legendary 20.76km German circuit and puts the 441kW Project 8 ahead of some of the world’s fastest two-door coupés and supercars. SVO exists to push the boundaries of performance, luxury and all-terrain capability. 

The hand-assembled XE SV Project 8 takes that principle to the limit, extracting supercar-beating performance from Jaguar’s most compact four-door sedan. Special Vehicle Operations (SVO) is a specialist team of Jaguar Land Rover designers, engineers and technicians dedicated to enhancing the performance, luxury and capability attributes of Jaguar and Land Rover vehicles.

Tosan Aduayi is a veteran motoring journalist and contributor - tosan@trendyafrica.com

Monday, November 20, 2017

Coscharis partners with Jumia to offer black friday bonanza

Coscharis Motors PLC, a foremost automobile dealer in Nigeria and sole representative of globally respected iconic auto brands like Ford, BMW, Jaguar, Land Rover, Morris Garages (MG), etc, in Nigeria, has partnered with Jumia the largest online shop in Africa to present the most exciting Black Friday shopping experience so far in this part of the world.

As part of the partnership offering, Coscharis will put forward some of her vehicle brands specially to Jumia customers at heavily discounted rates. Shoppers on Jumia will also stand a chance to win a brand new Ford Figo during this Black Friday event.



General Manager Marketing and Corporate Communications for Coscharis Group, Mr. Abiona Babarinde explained that this is another way Coscharis Motors Plc is giving back to her customers as they warm up for the Yuletide season. “We will always seek new ways to delight our customers and give them value for their money, no matter the platform on which they wish to patronize us, online or offline.”

Abiona also said, “During the Jumia Black Friday Promo period, we will offer a number of our vehicle brands at heavily discounted rates for willing customers to take advantage of. Also the entry level Ford Figo will be on offer to be won via a raffle draw on the Jumia platform, for those who will patronize the platform during the Black Friday Promo period.”

Some of the variants which Coscharis Motors is expected to offer at heavily discounted rates are:
Morris Garages - MG 5 COMFORT, MG 6 COMFORT, MG 750 EXECUTIVE
Ford - Ford Expedition King Ranch
BMW - BMW 640, BMW 218i Active Tourer, BMW X-6
MINI - Mini Cooper Countryman
Jaguar - Jaguar XE, Jaguar XF
Land Rover - Range Rover Evoque Coupe, Range Rover Sport HSE

On the choice of Jumia’s Black Friday platform, Mr. Abiona said “Jumia is one of the best online shopping platforms in our market and offers exciting customer experience to shoppers. These are qualities that resonate with our drive to always add value to our numerous customers.” Black Friday falls on November 24th, 2017.

Tosan Aduayi is a veteran motoring journalist and contributor - tosan@trendyafrica.com

Tuesday, November 14, 2017

2018 Jaguar F-Type fitted with a 4-cylinder turbo engine

The award-winning Jaguar F-TYPE is now available in Jaguar’s sub-Sahara Africa markets with a new 2.0-litre turbocharged four-cylinder Ingenium engine. The most powerful four-cylinder engine ever fitted to a Jaguar boasts superb performance, propelling the F-TYPE from a standstill to 100km/h in just 5.7 seconds – and on to a top speed of 250km/h.


The pairing of Jaguar’s all-aluminium two-seat sports car with the advanced 221kW 2.0-litre turbocharged powerplant delivers Jaguar sports car DNA with enhanced agility and improved efficiency and affordability. This is a true F-TYPE, with its own unique character.



The four-cylinder charged F-TYPE completes the 2018 model year F-TYPE line-up, joining the 423kW supercharged V8 F-TYPE SVR, 405kW F-TYPE R, 294kW F-TYPE 400 SPORT, 280kW F-TYPE S and 250kW F-TYPE – in both Coupé and Convertible body styles, as well as the R-Dynamic trim level.

Tosan Aduayi is a veteran motoring journalist and contributor - tosan@trendyafrica.com

Monday, November 6, 2017

Coscharis supports Chartered Institute of Arbitrators (CIArb) Annual Conference & Gala Nite in Lagos


R-L: Abiona Babarinde, General Manager Marketing and Corporate Communications, Coscharis Group; Felix Mahan, Brand Manager; Coscharis Motors Plc; Edwin Okonkwo, Sales Executive, Abro, Coscharis Motors Plc; at the Abro exhibition stand during the 2017 Chartered Institute of Arbitrators (CIArb) Annual Conference & Gala Nite, cosponsored by Coscharis Group, in Lagos recently.

Coscharis hosts BIMMERFEST 2017 in Lagos

Coscharis Motors Plc in partnership with BMW Club Nigeria, demonstrated the automated driving  capabilities of the new BMW 5 during the BMW Club 2017 Bimmerfest event which held recently at the Muri Okunola Park, Victoria Island Lagos. 

The event aimed at celebrating BMW achievements and its enthusiasts across the country while highlighting BMW performance.
Middle​: Abiona Babarinde, General Manager, Marketing & Corporate Communication,​ Coscharis Group; 2nd left:​ Kennedy Njideofor, President BMW Club Nigeria; ​extreme​ right: Cletus Aregbeshola, Coscharis BMW Brand Manager; with members of the BMW Club Nigeria during the second edition of Bimmerfest in Nigeria ​
According to Abiona Babarinde, the General Manager, Marketing & Corporate Communications, Coscharis Group, the essence of the collaboration with the BMW Club Nigeria is to create an enabling and empowering environment for BMW owners and fans in Nigeria.

From R-L: Kennedy Njideofor, President BMW Club Nigeria; Abiona Babarinde, General Manager, Marketing & Corporate Communication, Coscharis Group; Joseph Omokhapue, National Sales Manager, Coscharis BMW and other members of the BMW Club Nigeria during the second edition of Bimmerfest in Nigeria ​
”It is an avenue for the customers to be celebrated as proud owners of their favourite BMW automobile brand and share experiences amongst each other while Coscharis Motors, as the exclusive representative of BMW, gladly takes feedback towards effective resolution of any after sales setbacks overtime to further delight the customers for their continued loyalty''.



One of the key highlights of the event was when Joseph Omokhapue, the National Sales Manager, Coscharis BMW demonstrated some of the unique features in the new BMW 5 series which offer the driver unbeatable support – not only at critical moments but also in less demanding situations at the wheel, such as traffic jams, slow-moving traffic and monotonous stretches of motorway.




To this end, the 5 Series is fitted as standard with a stereo camera, which teams up with optional radar and ultrasound sensors to monitor the area around the car.

source: Coscharis motors