It was excitements all the way for
lovers that spent their Valentine weekend at the exclusive Epe resort as
Coscharis Motors in collaboration to create additional fun provided the premium
BMW brand on display for test drives within the resort to the delight of
everyone at the venue.
Coscharis Motors and Epe Resort's partnership
jointly created the expected ambience for their common customers who came to
celebrate the Valentine weekend in a unique way by having the opportunity to
interact with the premium BMW cars on display which gives couples the
experience to appreciate the uniqueness of the cars.
According to the General Manager,
Marketing, Coscharis Motors, Abiona Babarinde, the experiential marketing was
spot on as couples had the direct interaction with the BMW vehicles. "lovers
had fun with our BMW brands on display, with the test drive experience within
the resort especially the 3 and 5 series which were the most sort after by
everyone with lots of enquiries that hopefully will lead to outright purchase
from any of our outlets of their choice with good discount courtesy of this
special valentine package".
One of the prospects, Mr. And Mrs
Shoyoye, who obviously had a drive experience with his partner couldn’t hide
his excitement, “I am very excited to be part of this year’s valentine
celebration at the Resort because, relative to last year, the fun is much
better with the package of having the opportunity to try out one of my dream
auto brands, the BMW at my own convenience with my wife. Really because of my
busy schedule to go to showrooms to check the car out, it was awesome that the
Coscharis Motors packaged this idea to bring the cars to some of us that are
addict of the premium German machine to our comfort zone to have a feel of the
car. I surfed with my partner in the BMW 3 series. I enjoyed the external compatibility,
unprecedented roomy interior, sleekness and movement on the road even though
the distance was short. The Resort’s serene ambience, room comfort and on-point
services by their staff were also incomparable; I really did enjoy my weekend
and really on my front burner now is to own a BMW in a short while".
The Operations Manager, Epe Resort,
Bruce Prins who was also at the Resort all through the weekend said, ''initially,
I was sceptical about the value this
partnership will add, afterwards, I can now testify that this partnership is truly
worth the while as our guests were trilled to owning a BMW at a discounted cost
courtsey of their patronage. We definately look forward to more partnership
opportunities with Coscharis Motors in the near future”.
Coscharis Motors is the BMW sole
franchisee in Nigeria and has offices in Lagos, Abuja, Port Harcourt, Uyo and
Kano.
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