The Lagonda Returns

Initially available only to buyers in the Middle East, where it was launched in Dubai late last year, the Aston Martin Lagonda Taraf is being built in a strictly limited small series of no more than 200 cars.

The return of Lagonda follows in the wake of other bespoke special projects by   Aston Martin such as the creation of the extreme Aston Martin Vulcan supercar, Vantage GT3 special edition, One-77, V12 Zagato and the CC100 Speedster Concept.

Based on the brand’s almost infinitely flexible VH architecture, the saloon draws inspiration from the highly sought-after William Towns-designed Lagonda of 1976 and features many of the same cutting edge engineering techniques seen in modern      Aston Martin sports cars, such as the extensive use of carbon fibre body panels.

The car is hand-built by the finest craftsmen and women at Aston Martin’s state-of-the-art manufacturing facilities in Gaydon, Warwickshire, in a dedicated building previously given over to the creation of the One-77 supercar.

COSCHARIS motors delight lovers with BMW 3 and 5 Series at EPE resort

It was excitements all the way for lovers that spent their Valentine weekend at the exclusive Epe resort as Coscharis Motors in collaboration to create additional fun provided the premium BMW brand on display for test drives within the resort to the delight of everyone at the venue.

Coscharis Motors and Epe Resort's partnership jointly created the expected ambience for their common customers who came to celebrate the Valentine weekend in a unique way by having the opportunity to interact with the premium BMW cars on display which gives couples the experience to appreciate the uniqueness of the cars.

According to the General Manager, Marketing, Coscharis Motors, Abiona Babarinde, the experiential marketing was spot on as couples had the direct interaction with the BMW vehicles. "lovers had fun with our BMW brands on display, with the test drive experience within the resort especially the 3 and 5 series which were the most sort after by everyone with lots of enquiries that hopefully will lead to outright purchase from any of our outlets of their choice with good discount courtesy of this special valentine package".

One of the prospects, Mr. And Mrs Shoyoye, who obviously had a drive experience with his partner couldn’t hide his excitement, “I am very excited to be part of this year’s valentine celebration at the Resort because, relative to last year, the fun is much better with the package of having the opportunity to try out one of my dream auto brands, the BMW at my own convenience with my wife. Really because of my busy schedule to go to showrooms to check the car out, it was awesome that the Coscharis Motors packaged this idea to bring the cars to some of us that are addict of the premium German machine to our comfort zone to have a feel of the car. I surfed with my partner in the BMW 3 series. I enjoyed the external compatibility, unprecedented roomy interior, sleekness and movement on the road even though the distance was short. The Resort’s serene ambience, room comfort and on-point services by their staff were also incomparable; I really did enjoy my weekend and really on my front burner now is to own a BMW in a short while".

The Operations Manager, Epe Resort, Bruce Prins who was also at the Resort all through the weekend said, ''initially, I was sceptical about the  value this partnership will add, afterwards, I can now testify that this partnership is truly worth the while as our guests were trilled to owning a BMW at a discounted cost courtsey of their patronage. We definately look forward to more partnership opportunities with Coscharis Motors in the near future”.

Coscharis Motors is the BMW sole franchisee in Nigeria and has offices in Lagos, Abuja, Port Harcourt, Uyo and Kano. 

Range Rover Evoque sets new economy benchmark

Land Rover's fully refreshed premium SUV crossover has been officially revealed ahead of the Geneva motor show and with it a new super-efficient diesel engine that that will help it stand out against its biggest rivals.

The Evoque has stood out from the premium competition in terms of design and packaging but also in terms of on- and off-road performance. This is a Land Rover first and foremost and therefore the crossover that can. Practical enough for the school run yet still able to keep going when the tarmac runs out. But the biggest and most impressive changes are under the sculpted hood -- a new diesel engine that sets a new benchmark in terms of consumption and CO2 emissions.

The four-cylinder Ingenium unit boasts up to 150PS on tap but can return 68mpg (4.2l/100km) and 109g/km of CO2 in two-wheel-drive guise. Meanwhile a 180PS diesel is also available that can power all four wheels yet still offer 59mpg and CO2 emissions of 125g/km.

COSCHARIS MOTORS SET TO DELIGHT LOVERS WITH MINI COOPER AT EPE RESORT

In line with its tradition of commemorating the valentine season in its own unique way, Coscharis Motors in collaboration with the management of the Epe Resort is set to celebrate lovers with the MINI Cooper cars on display during the Valentine weekend at the luxurious Epe Resort, in the outskirt of Lagos. Coscharis Motors and Epe Resort's partnership is to jointly create the right ambience for their common customers who will want to celebrate the Valentine weekend in a unique way by having the opportunity to get a good deal to own any of the MINI Cooper variants on display while staying at the resort.

Speaking on this collaboration, the General Manager, Marketing, Coscharis Motors, Abiona Babarinde reiterated that this partnership with yet another great brand like Epe Resort is a unique way of celebrating the lifestyle of lovers that wants to enjoy the season of love that Valentine brings to the world. In his words, ''in celebrating the Valentine season, Coscharis Motors is set to delight lovers with the opportunity of offering them a unique auto brand like the MINI which resonates perfectly with the season of love. The MINI Cooper Countryman amongst others will be on display at the resort, available for test drive to allow couples 'feel' the uniqueness of the fantastic car we have in the MINI brand for them to make their purchase decision at a discounted price''.

According to the Operations Manager, Epe Resort, Bruce Prins ''the partnership reflects an alignment of two premium brands that exudes luxury, class and style positioned to jointly delight the market. For us at Epe Resort, we are very excited to associate with the premium MINI brand which is a unique brand in the automobile industry. He added that with Valentine's day just around the corner, we have put together a few romantic packages for overnight stays and getaways so that you can relax and unwind with your loved one''. Coscharis Motors is MINI sole franchisee in Nigeria and has offices in Lagos, Abuja, Port Harcourt, Uyo and Kano. 

Coscharis heralds 2015 with MG display at oriental hotels

Coscharis Motors Limited, the franchise holder for MG ‘Morris Garages’ cars in Nigeria, started the year with the display of MG 6, MG 550, and MG 5 automobiles at Oriental Hotels, Victoria Island, Lagos. The display which started early January attracted both prospect and customers who were offered opportunity for test drive, to have a first-hand experience of the luxury and capability of the vehicle. Apart from test drive offer, all MG cars come with 3 years warranty, with adequate after sales back-up, genuine spare parts, finance and leasing, to create more value for the customers. Furthermore, the display is part of our brand awareness campaign to position MG as retail cars that are highly economical as well as fleet vehicles.

Among the models in Coscharis dealership are MG 750, which is the flagship, MG 6, MG 550, MG 5, and MG 3. Particularly the MG cars’ new looks with strong lines, curved edges, and sporty features that reflect a fresh and renewed character have expanded the brand’s market share and repositioned the brand as one of the fastest growing brand in UK. MG, has a British heritage of over 90 years since 1924, and Coscharis Motors acquired the MG franchise three years ago and has since then enjoyed a reasonable patronage during this period. Call +234-1-2954 176 or visit the showrooms at Km 43, Lekki-Epe Expressway Beside GreenSpring, Awoyaya, Lagos,Nigeria.for a test drive.