Rolls-Royce
Motor Cars has revealed record sales results for 2011. 3,538 cars were sold
globally during the year, a 31 per cent increase on the 2010 total of 2,711
cars. The figure represents the best sales result in the company’s 107-year
history; the previous record of 3,347 cars having been set in 1978 during the
Silver Shadow II era.
Strong
sales growth was reported across the globe, with notable results seen in Asia
Pacific (up 47%), North America (up 17%) and the Middle East (up 23%). China
and the United States were the most significant individual markets for
Rolls-Royce. The United Kingdom performed well, reporting 30 per cent growth in
the year. In Continental Europe, Germany and Russia were the largest growth
markets, each more than doubling sales compared to 2010.
The company’s portfolio includes the pinnacle
Phantom family products - Phantom, Phantom Extended Wheelbase, Phantom Drophead
Coupé and Phantom Coupé - and the more recently-launched Ghost range. Demand
for all variants was strong. Interest in Ghost - including Ghost Extended
Wheelbase, launched to wide acclaim in April - accounted for the lion’s share
of 2011 growth.
2011
also marked a record for the Rolls-Royce Bespoke personalization programme, a
service with Rolls-Royce’s legendary hand-craftsmanship and attention to detail
at its core. Nearly every Phantom family model leaving the Home of Rolls-Royce
at Goodwood came with some element of bespoke personalization, from unique
paint colors, interior detailing and embroidery, to exquisite whole vehicle
designs including champagne sets, humidors and picnic sets.
CEO Rolls Royce Motors, Torsten Muller-Otvos
Highlights
-
3,538
cars delivered to customers in 2011, up 31 per cent on previous year’s 2,711
-
Highest
annual sales in the 107-year history of Rolls-Royce; previous best was 3,347
cars sold in 1978
-
Sales
growth reported across all regions with Bespoke content at highest-ever levels
-
Increase
in sales across both Ghost and Phantom model families
-
-Royce
reaffirms position at pinnacle of the ultra luxury segment
A Trendy Africa (Carliners) Report. By Tosan Aduayi
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