Monday, January 9, 2012

Rolls Celebrates Historic Sales


Rolls-Royce Motor Cars has revealed record sales results for 2011. 3,538 cars were sold globally during the year, a 31 per cent increase on the 2010 total of 2,711 cars. The figure represents the best sales result in the company’s 107-year history; the previous record of 3,347 cars having been set in 1978 during the Silver Shadow II era.
                                                                                                                            
Strong sales growth was reported across the globe, with notable results seen in Asia Pacific (up 47%), North America (up 17%) and the Middle East (up 23%). China and the United States were the most significant individual markets for Rolls-Royce. The United Kingdom performed well, reporting 30 per cent growth in the year. In Continental Europe, Germany and Russia were the largest growth markets, each more than doubling sales compared to 2010.

 The company’s portfolio includes the pinnacle Phantom family products - Phantom, Phantom Extended Wheelbase, Phantom Drophead CoupĂ© and Phantom CoupĂ© - and the more recently-launched Ghost range. Demand for all variants was strong. Interest in Ghost - including Ghost Extended Wheelbase, launched to wide acclaim in April - accounted for the lion’s share of 2011 growth.
1904 Roll Royce 10 hp 

2011 also marked a record for the Rolls-Royce Bespoke personalization programme, a service with Rolls-Royce’s legendary hand-craftsmanship and attention to detail at its core. Nearly every Phantom family model leaving the Home of Rolls-Royce at Goodwood came with some element of bespoke personalization, from unique paint colors, interior detailing and embroidery, to exquisite whole vehicle designs including champagne sets, humidors and picnic sets.

CEO Rolls Royce Motors, Torsten Muller-Otvos

Highlights
-          3,538 cars delivered to customers in 2011, up 31 per cent on previous year’s 2,711
-          Highest annual sales in the 107-year history of Rolls-Royce; previous best was 3,347 cars sold in 1978
-          Sales growth reported across all regions with Bespoke content at highest-ever levels
-          Increase in sales across both Ghost and Phantom model families
-          -Royce reaffirms position at pinnacle of the ultra luxury segment

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