Coscharis Motors Limited and Chisco Transport Limited have teamed up to enhance customer experience by rewarding travelers on the Chisco platform as announced at a joint media
briefing held recently in Lagos. The Rides & Rewards Quarterly Promo comes
with a Brand new Morris Garages (MG) 3 series car as star prize give away and
several consolation prizes worth millions of Naira. The promo is structured to
run every quarter to reward frequent travellers and it is exclusive to online
bookings strictly for those that patronise Chisco transport vehicles.
While addressing the media partners at the
briefing, Mr. Abiona Babarinde, General Manager Marketing & Corporate Communications,
Coscharis Group said Coscharis is proud to identify with Chisco for trailing
the blaze on the digitalization of the road transport industry in Nigeria.
Abiona noted, “Coscharis is a value driven organization and as such, we find a
brand fit in any organization which takes the offering of value added goods and
services to its customers seriously. This is what Chisco transport Ltd has
demonstrated by creating this digital platform for its customers to initialize
and conclude their road transport bookings online, thus our decision to partner
with them to further delight their customers.”
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L-R: Director, Assets Management, Chisco
Group, Mr. Obinna Anyaegbu; General Manager, Marketing and Corporate
Communications, Coscharis Group, Mr. Abiona Babarinde; and Executive Director,
Agabah.com, Mr. Ikenna Onuorah, during the presentation of MG car by Coscharis
Motors at the launch of Chisco 'Rides and Rewards' quarterly promo in Lagos
recently.
He went on, “We are equally proud that
Chisco has chosen one of our great brands we represent in Nigeria, the MG3 as
the star prize for their loyalty reward promo. The MG which is the acronym for
Morris Garages, is a British brand which has been around since 1924 and Coscharis
Motors is the exclusive franchise owner in Nigeria. The MG3 is regarded as a
supermini car and like the rest of its siblings in the MG range, it is
respected around the world for its sleek designs, world class performance and
ICT savvy. There is no doubt that the eventual winner of this promo will go home
with an automobile machine to be proud of.”
On his part, the Director, Assets
Management, Chisco Group, Mr. Obinna Anyaegbu said, “As a brand we are spurred
to tow this direction, knowing that digitisation is cutting across all layers
of our society to the extent that virtually every action we take today has a
digital approach to it.
“As one of the industry giants, our
strategic focus is to develop and drive an integrated transportation system
that is digitally holistic in design and functionalities to promote contactless
ticketing, improve operational efficiency, and create better experiences for
our customers.” He added, “Our choice of partners - Coscharis Motors, Zenith
Bank, Interswitch, TECNO Mobile- is inspired by their techie savvy and
compatibility at pioneering the next-generation vehicles, transport systems
solutions, and smart mobility services that comes with the future today.”
