Aston Martin celebrates its 100th birthday at Geneva

The luxury British sports car maker - which is marking its centenary in 2013 - takes
centre stage in Switzerland with cars both from its illustrious past and its exciting
future.

Pride of place is reserved for the latest luxurious addition to the now fully-replaced or
refreshed sports car range - the forthcoming Rapide S.

The luxury four-door GT has been sympathetically redesigned and painstakingly
re-engineered to reassert its position as the world's most beautiful, and beautifully
balanced, four-seat sports car.

Extensive design and engineering improvements make the new Rapide S even more
desirable and refined. It replaces the outgoing Rapide in markets worldwide.

The Rapide S now boasts an even more assertive 'face' created by virtue of the
striking new full grille.

The new front end design is matched at the back by a new rear deck profile which
consists of a more pronounced boot lid 'flip'. The improved aerodynamic and
aesthetic upgrades both reinforce the sporting nature of new Rapide S.

Changes under the car's sinuous skin are comprehensive, with the new AM11
naturally-aspirated 6.0-litre V12 powerplant delivering unprecedented power and
improved in-gear acceleration.

Meanwhile, as with the new DB9, the new Rapide S achieves compliance with the
latest European pedestrian protection regulations courtesy of its innovative new front
grille design.

Pricing for the new 2014 Aston Martin Rapide S starts at $199,950 in the United
States.

by Carliners.