Automobili Lamborghini has debuted its new corporate
identity in North America with two dealership grand opening celebrations on
consecutive evenings in both Toronto, Ontario and Sterling, Virginia.
The exclusive VIP events in Toronto and Sterling on 5
October and 6 October, respectively, included attendance by Lamborghini’s
global Chairman & Chief Executive Officer, Stefano Domenicali.
The grand opening of Lamborghini Uptown Toronto marks the
debut of the re-design in Canada, an international hub offering great
visibility for Lamborghini brand. Canada is now the fifth largest market for
the brand around the world yielding record sales following its third
consecutive year of growth.
Lamborghini Sterling, which is located in the Washington,
D.C. metropolitan area, is the first U.S. showroom to feature the brand’s new
design. The Ambassador of Italy to the United States, Armando Varricchio, was
also on hand to commemorate the occasion alongside other VIP customers and notable
guests who came out to support the new Lamborghini store.
The redesigned showroom environments reflect the need for
increased space as Lamborghini accelerates its model expansion and double its
sales volume with the launch of its new super sport SUV, the Urus, by 2018.
Tosan
Aduayi, a motoring journalist since 1994, is the founder, Trendy Africa
Magazine and Flowtran global blog. He has reported on Motoring with trademark
columns; Roadrunner and Carliners. Contact; tosan@trendyafrica.com
